media Contact Survey 2006- Survey Results
· .
Number of responses: 29

Town of Cary staff responds to Triangle media requests for services and information on a variety of subjects each day. In our continuing effort to meet your needs in the most efficient and effective manner, we ask that you evaluate your contact with our staff by completing this short annual survey.

Since this survey is designed to reach EVERY media representative with whom we’ve had contact this year, please let us know of anyone in your organization we may have missed. Thank you.


My current position is with:

Print
42.86%
12
Wire
3.57%
1
Radio
7.14%
2
Television
46.43%
13


I have worked in the “business” professionally for:

1-5 years
31.03%
9
6-10 years
31.03%
9
11-15 years
20.69%
6
16-20 years
0
21-25 years
10.34%
3
26-30 years
6.90%
2


I have worked in this market for:

1-5 years
67.86%
19
6-10 years
14.29%
4
11-15 years
10.71%
3
16-20 years
0
21-25 years
3.57%
1
26-30 years
3.57%
1


Which of the following category best fits your current position?

a) Reporter, Anchor, DJ/On-Air
48.28%
14
b) Editor, Director, Producer, Publisher, Assignments
34.48%
10
c) Videographer, photographer, graphics/layout, engineer, research
3.45%
1
d) Other
13.79%
4


Please rate your level of agreement with the following statements on a scale of 1 – 9, with 9 meaning that you strongly agree and 1 meaning that you strongly disagree.


The information I received was accurate.

1
0
2
0
3
3.45%
1
4
3.45%
1
5
3.45%
1
6
3.45%
1
7
10.34%
3
8
27.59%
8
9
48.28%
14


Town staff I’ve dealt with were courteous.

1
0
2
0
3
6.90%
2
4
0
5
0
6
3.45%
1
7
13.79%
4
8
34.48%
10
9
41.38%
12


Town staff I’ve dealt with were professional.

1
0
2
0
3
3.45%
1
4
0
5
6.90%
2
6
0
7
10.34%
3
8
37.93%
11
9
41.38%
12


Town staff met my request for information and/or services in a timely manner.

1
0
2
0
3
3.57%
1
4
3.57%
1
5
7.14%
2
6
7.14%
2
7
14.29%
4
8
28.57%
8
9
35.71%
10


Town staff provides easy access to public information.

1
0
2
0
3
0
4
7.14%
2
5
3.57%
1
6
10.71%
3
7
21.43%
6
8
32.14%
9
9
25.00%
7


Town staff has dealt with me fairly and equitably on issues involving other media.

1
0
2
0
3
0
4
7.14%
2
5
3.57%
1
6
14.29%
4
7
14.29%
4
8
25.00%
7
9
35.71%
10


Town staff are prepared when appointments for interviews have been made with them.

1
0
2
0
3
0
4
3.70%
1
5
3.70%
1
6
7.41%
2
7
14.81%
4
8
33.33%
9
9
37.04%
10


The Town of Cary has created a pleasant working environment for me as a member of the media.

1
0
2
3.57%
1
3
0
4
0
5
7.14%
2
6
7.14%
2
7
14.29%
4
8
25.00%
7
9
42.86%
12


News releases and PSA’s are written effectively for my needs.

1
0
2
0
3
7.69%
2
4
0
5
15.38%
4
6
3.85%
1
7
23.08%
6
8
15.38%
4
9
34.62%
9


News releases and PSA’s are timed appropriately for my needs

1
0
2
0
3
10.71%
3
4
3.57%
1
5
7.14%
2
6
10.71%
3
7
25.00%
7
8
14.29%
4
9
28.57%
8


Town staff is available to me when I need them.

1
0
2
0
3
6.90%
2
4
3.45%
1
5
3.45%
1
6
17.24%
5
7
17.24%
5
8
20.69%
6
9
31.03%
9


Town staff appear to possess the appropriate skills/training to deal effectively with the media.

1
0
2
0
3
3.45%
1
4
3.45%
1
5
3.45%
1
6
6.90%
2
7
17.24%
5
8
27.59%
8
9
37.93%
11


Town staff routinely give me appropriate feedback about my work, good or bad.

1
7.69%
2
2
3.85%
1
3
7.69%
2
4
3.85%
1
5
15.38%
4
6
11.54%
3
7
7.69%
2
8
15.38%
4
9
26.92%
7


Overall, Town of Cary staff I’ve dealt with in the last 12 months have provided excellent service.

1
0
2
3.45%
1
3
0
4
6.90%
2
5
0
6
3.45%
1
7
20.69%
6
8
20.69%
6
9
44.83%
13


Overall, the Town of Cary’s customer service to the media is excellent compared to other Triangle governments, including city, county, state, and federal agencies in our area.

1
0
2
0
3
3.57%
1
4
3.57%
1
5
7.14%
2
6
7.14%
2
7
17.86%
5
8
14.29%
4
9
46.43%
13



On a scale of 1 to 9, with 9 being the highest rating and 1 the lowest rating, please rate your use (frequency of use) and the effectiveness of each of the following:


Town Web site : USE

1
7.69%
2
2
11.54%
3
3
3.85%
1
4
15.38%
4
5
11.54%
3
6
3.85%
1
7
11.54%
3
8
15.38%
4
9
19.23%
5


Town Web site : EFFECTIVENESS

1
7.69%
2
2
3.85%
1
3
0
4
11.54%
3
5
3.85%
1
6
0
7
30.77%
8
8
19.23%
5
9
23.08%
6


Town news releases, PSA’s, media advisories : USE

1
4.17%
1
2
0
3
4.17%
1
4
12.50%
3
5
0
6
16.67%
4
7
12.50%
3
8
25.00%
6
9
25.00%
6


Town news releases, PSA’s, media advisories : EFFECTIVENESS

1
3.85%
1
2
0
3
3.85%
1
4
11.54%
3
5
3.85%
1
6
11.54%
3
7
23.08%
6
8
23.08%
6
9
19.23%
5


Town staff : USE

1
3.85%
1
2
0
3
3.85%
1
4
11.54%
3
5
11.54%
3
6
7.69%
2
7
23.08%
6
8
11.54%
3
9
26.92%
7


Town staff : EFFECTIVENESS

1
0
2
0
3
7.69%
2
4
7.69%
2
5
0
6
11.54%
3
7
19.23%
5
8
30.77%
8
9
23.08%
6


Town elected officials : USE

1
11.54%
3
2
0
3
7.69%
2
4
3.85%
1
5
15.38%
4
6
7.69%
2
7
15.38%
4
8
19.23%
5
9
19.23%
5


Town elected officials : EFFECTIVENESS

1
0
2
4.00%
1
3
12.00%
3
4
4.00%
1
5
4.00%
1
6
12.00%
3
7
20.00%
5
8
20.00%
5
9
24.00%
6


Town utility bill inserts—BUD : USE

1
27.27%
6
2
13.64%
3
3
9.09%
2
4
9.09%
2
5
13.64%
3
6
4.55%
1
7
13.64%
3
8
4.55%
1
9
4.55%
1


Town utility bill inserts—BUD : EFFECTIVENESS

1
20.00%
4
2
5.00%
1
3
10.00%
2
4
15.00%
3
5
15.00%
3
6
5.00%
1
7
10.00%
2
8
10.00%
2
9
10.00%
2


Town newspaper advertising—CARY CONNECTIONS : USE

1
36.36%
8
2
4.55%
1
3
13.64%
3
4
9.09%
2
5
9.09%
2
6
4.55%
1
7
13.64%
3
8
4.55%
1
9
4.55%
1


Town newspaper advertising—CARY CONNECTIONS : EFFECTIVENESS

1
26.32%
5
2
0
3
5.26%
1
4
10.53%
2
5
10.53%
2
6
15.79%
3
7
10.53%
2
8
5.26%
1
9
15.79%
3


Town cable access channel programming—CARY TV : USE

1
40.91%
9
2
4.55%
1
3
4.55%
1
4
13.64%
3
5
13.64%
3
6
9.09%
2
7
0
8
9.09%
2
9
4.55%
1


Town cable access channel programming—CARY TV : EFFECTIVENESS

1
27.78%
5
2
0
3
0
4
22.22%
4
5
16.67%
3
6
11.11%
2
7
0
8
11.11%
2
9
11.11%
2



Please tell us more about any of your responses above in which you gave a rating of “4” or less and include any suggestions on how we can improve our service to you.


3/21/2006  Our State Magazine utilizes information received 3 months in advance or more. The only reason i rated low on certain aspects was because it didn't suit our needs, but i'm sure it works well for others! We're not trying to give negative feedback, just honest feedback on how much i use some of the town information. Thanks for contacting us! Best of luck for your research!
Laura Humphreys
3/21/2006  I don't need, or use, BUD, Cary Connections or Cary TV for my job, hence the ratings of 5 that I gave them.
3/21/2006  I am not familiar with the newspaper advertising because I don't read local newspapers.
3/22/2006  I actually have no need to use any of those services.
3/25/2006  I don't use Cary TV--mostly because if we're covering a city council meeting, we're there. Quite frankly, I'm not aware of what else Cary TV offers. I know the town website has some information, but I've never needed it...
3/26/2006  The last 6 questions do not apply to me at all, as I live in Apex.
3/28/2006  continued making available of law enforcement when something "somewhat major" happens.
3/31/2006  I only use BUD, Cary Connections and and Cary TV infrequently. On the rare occasions when I use them and see something of interest I will either go to the Web site or to staff or both for more information.
3/31/2006  Susan Moran was great. Some of this stuff I don't deal with frequently, because I cover Johnston County, but the times i have had to deal with Cary -- for comparison purposes or broader stories, she's been prompt and helpful and offered good feedback.
Thanks!
Peggy Lim, N&O staff writer

 


Thank you for participating in this Web Survey.